About hush
Hush was created to help tweens and teens feel prepared, confident, and supported, with discreet, comforting period care that fits easily into everyday life.
While our name is Hush, our purpose isn’t about being quiet or secretive about periods. It’s about offering privacy where it’s wanted, reassurance when it’s needed, and products that help young girls feel at ease in any situation, at school, on sleepovers, or out and about.
How we got here
Hush grew out of our original brand, Little Sweetheart, which began with a simple idea: to celebrate a girl’s first period in a way that felt supportive, positive, and even a little exciting.
While creating our first period gift boxes, we saw a growing need for something more versatile, everyday period kits that could be used beyond first periods, while still holding onto the same thoughtful, comforting approach. That evolution led us to Hush.
Keeping what matters
As we move forward with Hush, we’re proud to continue offering a couple of our top selling original Little Sweetheart gift boxes, a meaningful way to mark first periods, provide some self care gift options and honour where this journey began.
No matter the product, the heart of our business remains the same:
celebrating young girls and helping them feel prepared, supported, and confident, without embarrassment or fear.